The California Association of Realtors announced a new TV, Web, radio and print ad campaign today that highlights the positive impact its 155,000 members have on the state’s economy.
Two 30-second TV spots, featuring the "ripple" effect that the facilitation of home buying and selling has on the economy and families, will air on the ABC network in San Diego, Los Angeles and San Francisco from today through June 16. In addition, on April 17, a spot will air during the network’s hit show "Modern Family" in the three markets.
Seven out of eight House candidates the National Association of Realtors threw its weight behind in a big way in the months leading up to Tuesday’s election will be members of the 113th Congress.
The lone exception — Rep. Judy Biggert — is a longtime NAR ally whose defeat could represent a setback for the Realtor trade association. Biggert will be packing her bags after serving 14 years in the House of Representatives, having lost a hard-fought race after her congressional district was redrawn.