As director of marketing and digital strategy for the New York City-based boutique real estate brokerage CORE, Elizabeth Kosich serves as the company’s brand guardian.

Responsible for creating, implementing and integrating all marketing messaging and strategies, Kosich ensures CORE’s brand alignment across all media platforms and drives digital marketing and Web strategies. It’s a holistic role that extends to branding CORE agents and individualizing market positioning for their listings.

Here, Kosich talks about “Using video to market your brand.”

Elizabeth Kosich on “Using video to market your brand.” (3:12).

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