Making your marketing dollars smarter [VIDEO]

Insights from BoomTown's Rivers Pearce

No, you can't really make your marketing dollars smarter. But you can spend them more wisely, and Rivers Pearce can tell you how. The director of inbound marketing services for Charleston, S.C.-based real estate platform BoomTown, Pearce has more than eight years of experience in online marketing and advertising, working with numerous Fortune 500 companies in the e-commerce, travel and real estate verticals. Here, Pearce talks about "Making your marketing dollars smarter." Rivers Pearce on "Making your marketing dollars smarter." (3:24)....