In a world where "real estate porn" may attract hundreds, thousands or millions of visitors to websites, real estate professionals can find it difficult to distinguish the virtual lookie-loos from the active homebuyers.
Charleston, S.C.-based real estate marketing software company BoomTown has come up with one solution: an "Opportunity Wall" that generates a prioritized list of hot leads based on real-time consumer behavior on a real estate site.
Real estate marketing software company BoomTown has rolled out an automated drip marketing tool it says makes emails "more personalized, accurate and easily improved based on campaign performance."
BoomTown’s Smart-Drip has been incorporated into the BoomTown marketing platform’s lead management system at no additional cost to BoomTown clients. The platform also includes a customized real estate website with local multiple listing service data, personalized online advertising campaigns, and a client management dashboard.