Marketing

Leading Houston brokerage enhancing realtor.com listings

Martha Turner Properties' listings can't be used to generate referrals for other companies' agents

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Houston-based brokerage Martha Turner Properties has signed an agreement with realtor.com to enhance its listings on the portal with up to 36 photos, broker branding and agent photos, and contact info on all the listings of its more than 220 agents. Realtor.com's "Company Showcase Listing Enhancements" is one of five products the portal offers brokerages. Brokers and agents who pay to enhance their listings also don't have to worry that the unbranded "Connection for Co-Brokerage" lead forms that realtor.com places next to some listings in select markets will be used to generate referrals for other companies' agents. Agents with Martha Turner Properties will have the ability to write custom headlines, link to videos and virtual tours, advertise open houses and create unique 1-800 numbers that allow them to better track leads. "This strategic alliance with realtor.com, the nation's premier national online real estate destination for homebuyers and sellers and professionals, is ...