Marketing

Century 21 re-ups with realtor.com

Franchisor has subsidized listing 'enhancements' on several portals since 2009

Listings portal realtor.com and franchisor Century 21 Real Estate LLC have renewed a national marketing agreement that allows brokerages affiliated with Century 21 to "enhance" their listings at a discounted rate that's subsidized by Century 21. The program is designed to promote franchise and broker branding, drive consumer inquiries, and empower Century 21 agents to increase exposure and opportunities for their clients' properties, the companies said. Realtor.com and other real estate portals publish listings for free, but offer "enhancements" for an additional charge that are designed to give the listings -- and the brokers and agents representing them -- greater visibility. Century 21 has been subsidizing realtor.com listing enhancements for its brokers and agents since 2009. The Realogy franchisor entered into a similar agreement with Zillow in 2010, which it renewed in January. In April 2011, Century 21 announced advertising partnerships with Trulia and Homes.com. Acc...