Marketing

Miami Realtors get mobile, online business cards

SavvyCards help agents maintain contact with prospective clients, track referrals and showcase properties

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Starting today, the 30,000 members of the largest local Realtor association in the U.S. will be able to create mobile-optimized online business cards for themselves and their properties. The Miami Association of Realtors (MIAMI) and Tampa, Fla.-based startup SavvyCard launched a mobile marketing program today they say will help users maintain contact with prospective clients, track referrals, and showcase properties. SavvyCard generates mobile-optimized mini-websites the company likens to online business cards that can be easily -- and virally -- shared between smartphones or other Web-enabled devices. SavvyCards include an agent's contact information and can be shared via email or text, whether or not the recipient is a SavvyCard user. SavvyCards are indexed by search engines and can be found through online searches, especially local ones, according to an announcement. Tampa Bay-based Realtor Randy Heffernan has been using SavvyCards to generate referrals for more than a y...