Technology

RentHop using Maponics data to improve apartment search

Geospatial data will bolster rental site's scoring algorithms

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Apartment search site RentHop is partnering with geospatial data provider Maponics to provide users with more accurate, granular data when they search for apartments in specific neighborhoods in New York, Boston and Chicago. Maponics data will enable RentHop to provide better-targeted information to renters, the companies said. Renters searching for an apartment in New York's Upper East Side who select an apartment in a specific neighborhood within that area, such as Yorkville, will see detailed content relating to Yorkville specifically, as opposed to the Upper East Side generally. Increasing the responsiveness of RentHop's search results will help ensure that users see the best and most relevant listings, the companies said. "RentHop is the perfect site for leveraging our neighborhood data," said Maponics CEO Darrin Clement in a statement. "City dwellers experience their town not as a series of streets but as particular neighborhoods with their own vibe, and this is how a...