MLS & AssociationsTechnology

MLSs’ public-facing listing portals lagging on key features, including mobile optimization

Clareity study finds room for improvement on SEO, neighborhood info, search features

Public-facing real estate portals operated by multiple listing services have made significant strides in quality over the past few years, but most have a ways to go when it comes to some key features, including mobile optimization. That's according to a study conducted by Clareity Consulting analyzing the listing websites of the nation's largest MLSs. Of the top 100 MLSs, 63 had listing websites and together represented about half of the residential listings in the U.S. The study updated previous stats compiled on all the MLS listing sites nationwide in 2009 that found most to be "severely lacking in features and deficient in other criteria," Clareity said. At the time, more than 90 percent of MLSs had less than half of the features Clareity was tracking; this time around, 65 percent had the majority of tracked features even though the consulting firm upped the list to 39 features. But most MLS public listing sites still lack some important features, including one that did ...