Technology

Stik offers Facebook-authenticated agent reviews

Startup provides Facebook, WordPress and email plug-ins to help agents stand out from competitors

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A Detroit-based real estate startup says it can help agents stand out from their competitors with social media-authenticated client reviews. Stik hopes to differentiate itself from other agent review sites and services by requiring that all reviewers authenticate themselves using their Facebook or LinkedIn accounts. Stik also provides Facebook, WordPress and email plug-ins that link reviews to those platforms, said Stik co-founder and CEO Nathan Labenz. After signing up with Stik by giving the platform access to their Facebook or LinkedIn profiles, users can search for and rate (using a five-star system) and write reviews of agents. The reviews will feature the users' Facebook or LinkedIn profile and allow other users to contact them through either social media platform if they want to find out more about the review. Screen shot of Stik co-founder and CEO Nathan Labenz' Stik profile with Facebook-authenticated reviews. Agents who engage the service, which starts at $29 per...