Technology

SmartZip invites real estate brokers to help improve analytics-driven marketing platform

Industry veterans to provide insights on product features and services that can help agents land listings

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SmartZip Analytics Inc. today announced a six-member real estate product advisory council that's charged with providing insights on product features and services that can help real estate agents land listings. Pleasanton, Calif.-based SmartZip says its analytics-driven targeted marketing platform, SmartTargeting, can identify likely home sellers and help agents reach them through automated marketing campaigns. SmartZip also provides analytics to companies including realtor.com, Homes.com, Foreclosure.com, HomeSnap and RealtyStore.com. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners. The product advisory council "will be crucial in helping shape future product direction as SmartZip continues to enhance its SmartTargeting platform, such as the recently announced mobile app for agents, and new marketing offers to capture home seller leads," the company said. The six members of the SmartZip product advisory council announced today are:...