SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform’s latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip’s automated valuation model (AVM).
SmartZip, a company known for providing analytics-based real estate investment ratings, has rebranded as a "predictive marketing" company and expanded its scope beyond real estate.
On Friday, the company relaunched its website, smartzip.com, to reflect the change. The site now showcases SmartZip’s predictive marketing platform, which identifies and markets to homeowners most likely to buy home-related services in the near future.