SmartZip rebrands as predictive marketing company

Company will continue to provide investment analytics

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SmartZip, a company known for providing analytics-based real estate investment ratings, has rebranded as a "predictive marketing" company and expanded its scope beyond real estate.

On Friday, the company relaunched its website,, to reflect the change. The site now showcases SmartZip’s predictive marketing platform, which identifies and markets to homeowners most likely to buy home-related services in the near future.