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SmartZip rebrands as predictive marketing company

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SmartZip, a company known for providing analytics-based real estate investment ratings, has rebranded as a "predictive marketing" company and expanded its scope beyond real estate. On Friday, the company relaunched its website, smartzip.com, to reflect the change. The site now showcases SmartZip's predictive marketing platform, which identifies and markets to homeowners most likely to buy home-related services in the near future. The change has been in the works for about a year and half, according to Avi Gupta, SmartZip's vice president of marketing and operations. "We were trying to find ways for people to leverage the (investment) analytics, and working with the real estate industry" made the company realize its clients could benefit from "a fully managed marketing program," Gupta said. The platform is an extension of the company's recently updated SmartTargeting offering, which predicts which homeowners are most likely to sell their homes in th...