Editor’s note: An earlier version of this story stated that Zillow Tech Connect was open to contact management systems. In fact, all manner of software providers, not just providers of contact management systems, may participate in the program.  

Zillow is now accepting applications from software providers to integrate their systems with Zillow to help agents and brokers to more easily leverage Zillow for marketing purposes.

BoomTown and Zurple are the first providers to sign on to “Zillow Tech Connect,” which launched today. Their participation in the program enables more than 15,000 agents to directly access and manage Zillow-generated leads from within their platforms.

But the program is open to all manner of software providers, potentially setting the stage for much broader synchronization between Zillow and a wide range of agent and broker tools.

“The majority of real estate companies and professionals have heavily invested in proprietary productivity and CRM systems, and while Zillow offers excellent tools such as Agentfolio, we think it’s important to support various technology platforms,” said Greg Schwartz, chief revenue officer at Zillow, referring to Zillow’s own contact management system.

BoomTown debuted a feature in September that lets agents and brokers suck in leads directly from third-party sources like Zillow, Trulia and realtor.com. It seems likely that the feature’s compatibility with Zillow was the result of its piloting of “Zillow Tech Connect.”

Market Leader also introduced similar functionality this past summer.

“We are thrilled to be part of this program to seamlessly integrate Zillow contacts into Zurple Conversations,” said Robert Schulte, president and CEO of Zurple. “We look forward to providing our clients Premier Agents with consistent and valuable conversations with their Zillow leads. This program will benefit brokers, agents and consumers.”

To participate in “Zillow Tech Connect,” email techpartnerships@zillow.com to submit an application.

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