Technology

Industry has backed ratings of Houston Realtors, a service that consumers are seeking

Insights from HAR.com CEO Bob Hale

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: As the debate over realtor.com's agent ranking platform AgentMatch continues, Inman News invited Bob Hale, CEO of the Houston Association of Realtors, to share HAR's experiences with a similar experiment launched by the association's public-facing multiple listing service website, HAR.com. The Houston Association of Realtors launched the Client Experience Rating (CER) in 2009 to provide HAR members a service consumers are seeking. As of today, more than 4,100 HAR members are voluntarily participating in the program, and we are currently displaying the results of nearly 80,000 client surveys on HAR.com. Past clients who closed a transaction through the MLS may "rate" their Realtor in four service areas -- competency, market knowledge, communication and customer experience. Consumers have the ability to search for a Realtor based on their participation in the CER program. Past clients are also able to leave "comments" about their overall experience that can hel...