KW has been very vocal in taking a stand in realtor.com’s latest product development, AgentMatch. We also thought it necessary to reach out Inman News readers and make sure that we had communicated KW’s stance correctly. Keller Williams is staunchly in favor of transparency and reviews — it’s the flaws in the data that is currently being used for agent rankings on sites such as AgentMatch, that we take issue with.
We listened to real estate buyers and homeowners two years ago when they told us that they were unsure — even skeptical — about the real estate agents they encountered online. The overwhelming feedback we received was, “How do we know the agents we see online are any good? I don’t trust what I see. Yelp! is the gold standard for ratings and reviews, and we wish there was a similar tool for real estate agents.”