Startups: Know your product's measurable impact

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Inman Connect New York | January 29 - February 1, 2019

NEW YORK — While building exciting products, startups should remember to measure exactly how they affect their target customers’ businesses.

After working with a multitude of startups during the inaugural year of Realogy’s “Innovation Summit,” that’s the advice Alex Perriello, president and CEO of the Realogy Franchise Group, had to give the innovators in the Real Estate Connect New York City crowd during a one-on-one interview with Inman News Publisher Brad Inman.

“What metric is (the product) intended to move?” Perriello asked.

An interesting or great idea is what gets his or his colleagues’ attention, but if innovators say their product has a measurable impact — increases the likelihood of lead conversions, generates more qualified leads, helps make more sales or get more listings — then Perriello says he’s all ears.