Porch partnering with Home Innovation Research Labs to help homeowners pinpoint green builders

'Green' remodeling market share grows to 25 percent in 2013

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The 4-month-old real estate startup that recently signed a deal with Lowe's that will entrench its home remodeling network in more than 100 of Lowe's store locations has announced another partnership. Capitalizing on consumers' growing preference for environmentally friendly builders, Porch has partnered with Home Innovation Research Labs to "take the guesswork out of green home buying and remodeling," the company said. As part of the partnership, Porch will generate profiles for all of Home Innovation’s National Green Building Standard (NGBS) Green Partner professionals. The profiles will be tagged with special badges and populated with professionals' NGBS Green Certified home projects. The site is also offering upgraded profiles for free to NGBS Green Partner professionals for three months. Home Innovation Research Labs, a subsidiary of the National Association of Home Builders (NAHB), claims to offer independent, third-party verification that new or remodeled homes, a...