Technology

RealBiz launches NestBuilder.com video listing marketing tool for agents

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RealBiz Media Group Inc.’s new video-centric listing site and agent directory, NestBuilder.com, has released an agent-focused video product designed to give agents access to its automatic video-creation tool and a video-based profile on the site.

“Nestbuilder Agent” allows agents to turn listings — even those represented by other agents — into videos branded to them that they can share with consumers over social media. Each video links back to the agent’s branded video page on the site.

The platform, which RealBiz began teasing in December, also includes a dashboard that allows agents to populate their profiles on the site with listing and general interest videos. Agents can also create specific collections of listing videos for particular agents and upload listings directly to the platform.

Nestbuilder Agent “empowers agents to maintain an ongoing dialogue with their clients; clients will enhance the agent’s efforts by sharing Agent Video Reels with family and friends,” said Steve Marques, president and chief revenue officer of RealBiz Media Group, in a statement. “Nestbuilder Agent is a highly effective tool for agents every day — not just when they have listings.”

RealBiz launched NestBuilder.com in beta form in January and says it carries listings from multiple listing services, listings posted to it exclusively and those from homebuilders, including those from new-home search site Builders Update.

RealBiz began turning qualifying listings into video “microsites” for St. Louis-based Prudential Select Properties in August and the Realogy-owned franchisor ERA Real Estate in June.

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