Real estate technology company RealBiz Media Group Inc. has announced the national launch of NestBuilder.com, a video-centric site that doubles as a listing portal and agent directory.

“NestBuilder.com’s mission is to both empower the real estate agent and to connect the homeowner/homebuyer directly with the agent in a personalized and meaningful relationship without interference from large, impersonal, third-party lead generation sites,” said Steve Marques, president and chief revenue officer at RealBiz Media Group.

The site’s selling point is its hyperfocus on video. Many of its listings are represented exclusively through video, and its agent pages will “interact” with a variety of video ads.

The listing videos are powered by patented technology that automatically converts listings into videos with voice-overs, music and text, RealBiz Media Group said. According to the company, the site currently carries 600,000 videos, and expects that number to reach 1 million by the end of March.

NestBuilder.com said it will carry multiple listing service (MLS) listings, exclusive listings and listings sourced from homebuilders.

The site allows consumers to compile video listing collections and share them, “as well as discover relevant community information and showcase lifestyle enhancements.”

In addition to displaying listings, NestBuilder.com also integrates with 100,000 newly created RealBiz Media agent Web pages. The pages are designed to “interact” with mobile, video ads, RealBiz’s MicroVideo App (MVA) platform and other home video content, RealBiz said.

Last year, RealBiz licensed its MicroVideo App to ERA Real Estate and Prudential Select Properties. The app generates branded property video microsites for all qualifying listings in the brokerages’ systems, with the intent of helping to drive more traffic to their websites.

“Homebuyers are able to create personalized video collections of potential homes to be set up for review and sharing. Agents can quickly bring their listings to life via RealBiz’s rich video conversion tools, and market their properties directly to homeowners and homebuyers in a personalized, customized, entertaining and engaging format no matter where they are.”

Editor’s note: An earlier version of this story misspelled NestBuilder.com’s name as “Nextbuilder.com.” 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The Connect Expo: Explore the Latest Business ToolsCHECK IT OUT×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription