‘Girl’s Guide to Real Estate’ aims to be ‘ultimate resource for women’

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In her 10 years as a San Diego-based real estate agent, Joda Mize, 36, saw one thing over and over again. Women were, overwhelmingly, the most engaged real estate clients she had. They asked more questions; they responded more quickly to phone calls and emails; and they were more deeply engaged. Women were also emotionally invested in the real estate process in a way that her male clients were not, and when she looked around, Mize felt that they were underserved with real estate information. It wasn't tailored to them and the way they think. Joda Mize So, a year and a half ago she pulled back from her real estate career and began working on what would become the online publication Girl's Guide to Real Estate, which debuted Feb. 21. "We want to be the ultimate resource for women in the world of real estate," Mize told Inman News. The site's content, which will be produced by freelancers, agents and a handful of regular contributers, will include info about buying and...