Technology

A la mode makes market analytics iPad app available for free

RE:Focus Analytics converts MLS data into marketing content

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Real estate software firm a la mode has released a new version of its multiple listing service analytics iPad app and will no longer charge for the software. RE:Focus Analytics, which originally cost $49 a month, taps into 15 MLSs that serve 350,000 agents. The app lets agents dig up MLS data to generate reports based on factors including property type, geographic boundaries and property characteristics, and use the reports for comparative market analyses, listing presentations, blog entries, social media posts and other forms of marketing content. The latest version of the software offers new editing features that help agents better customize reports. "For example, an agent could add a report page of charts relating to inventory, sales or pricing," said Dustin Moore, president of a la mode’s real estate solutions division. "Then they could simply tap the document to add context explaining what each of the charts means." RE:Focus Analytics stands out from some competing...