Great agents and technology: One without the other takes you only so far

Insights from Urban Compass co-founder and CEO Robert Reffkin

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Providing a comprehensive set of rental and for-sale listings that's accessible via mobile and employing a stable of "highly experienced agents" helps Urban Compass stand out from the competition in the fragmented New York City market, says co-founder and CEO Robert Reffkin. "We're making every part of the process online, in mobile. Search, schedule, visit, apply, pay -- all integrated from listings to CRM," Reffkin says. "There's no reason why if I'm working with you and we go look at an apartment and you realize you want something slightly different, you want a different neighborhood or you want a terrace, that I should have to tell you, 'OK, let's go back to my office, and we'll look for things together.' "...