Trendalytics co-founder and CEO Karen Moon explains how the company monitors consumer search behavior, social chatter and image sharing and organizes that information into actionable insights that helps brands and retailers make decisions about merchandising.

That’s a task that can be easier said than done. Trendalytics sorts through noise to make the information it gathers relevant to clients in the industries it serves — fashion, beauty and home decor — and serves it up on a visual analytics platform that helps clients spot important trends.

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