Build and refine your real estate tech offering before you go looking for funding

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Houzz co-founder and CEO Adi Tatarko, who is helping take home renovation out of the dark ages by marrying technology and community, has some advice for aspiring startups who'd like to follow in her footsteps: Build and refine your product before going out for funding. "Instead of spending the first year chasing money and VCs, why don't you build a product, and see that people will really like the product, and adopt the product? And then everything will be much easier."...