RESAAS rolls out first ad product, AdSAAS, for real estate social media network

Point2 Homes and Sprint Mobile first brands to advertise on network's new ad channel

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RESAAS, a global real estate-focused social media network that saw rapid growth last year, is opening up its platform to ads for the first time. AdSAAS will allow businesses that provide services to the real estate industry -- like home stagers, mortgage professionals, customer relationship management platform vendors and transaction management system providers -- to place ads within RESAAS' Facebook-like feed and along the right column of the feed, Danielle Sissons, vice president of communications for RESAAS, told Inman News. Advertisers, such as AdSAAS launch partners Point2 Homes and Sprint Mobile, can target specific markets through AdSAAS and monitor their real-time performance on an AdSAAS dashboard. Like those on Facebook, in-feed ads on RESAAS will prompt users to like, comment and click on the ad and facilitate engagement, and the right-column ads will drive impressions. Firms can also use AdSAAS to help them place ads across the Web on sites like Google, Faceboo...