MLS & Associations

California Regional MLS arming members with augmented reality mobile app

Deal with CRMLS pushes Mobile Realty Apps' user base over the 200,000 mark

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The more than 70,000 members of the largest multiple listing service in the nation, California Regional MLS, will soon be able to access their MLS platform from anywhere using a mobile application from app developer Mobile Realty Apps. Mobile access to the MLS is highly sought after by agents and brokers, so much so that some MLSs have either rejected MLS platforms that do not offer full mobile compatibility or run more mobile-friendly platforms alongside them. "What we've heard time and time again is that an agent will be out in the field taking their client on a buyer's tour of properties and will drive by a home with a for-sale sign," said Aaron Kardell, founder and CEO of Mobile Realty Apps. "The clients ask, 'Why aren't we looking at that property?' The app allows the agent to point their device to the property and get real-time information." Currently, CRMLS' members have access to a mobile MLS website, but not a downloadable "native" MLS app tailored to a particula...