Technology

Re-engage with your client base by making an emotional connection

Insights from Red Oak Realty's Vanessa Bergmark

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Vanessa Bergmark, general manager and partner of the East San Francisco Bay brokerage Red Oak Realty, says there's been a resurgence of emotional relationships in real estate -- and that's a good thing. "I think it's re-engaging with our client base -- there are people who have come between the agent and their client via technology, and I think it's kind of finding your clients again," she said. Real estate is full of statistics, technology and contracts, but it will always be a "very emotional business."...