Better Homes and Gardens Real Estate targets Latinos in Vme TV partnership

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Better Homes and Gardens Real Estate LLC will target the rising tide of Hispanic homebuyers and sellers with a partnership with Spanish-language TV network Vme TV that has a presence in 70 million U.S. households. The partnership between Realogy's 6-year-old, fast-growing real estate brand and Vme TV will bring the firm into the homes of Vme TV's audience with 15 segments under the "Vme Hogar" title. ("Hogar" is "home" in Spanish.) The short two- to three-minute segments will air on the network throughout this summer and fall around other Vme TV programming andĀ feature guidance for first-time homebuyers and homeowners looking to both sell and organize their home. BHGRE oversaw the production of the segments, which feature a header promoting BHGRE as well as a watermark that shows up throughout. In addition, BHGRE will have the opportunity to use the video vignettes on its own online channels, BHGRE President and CEO Sherry Chris told Inman News. "Hispanics are expected to ...