Marketing

NAR’s social media maven returning to her brokerage roots

Heather Elias will build brand, oversee recruiting strategy for Century 21 Redwood Realty

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Heather Elias, the National Association of Realtors' director of social media and a well-known real estate industry personality, is joining the fast-growing Washington, D.C.-area brokerage Century 21 Redwood Realty. She starts Sept. 1. As vice president of industry relations, Elias will oversee the brokerage's brand and long-term recruiting strategy, Edward Berenbaum, president and chief marketing officer of the Ashburn, Virginia-based brokerage, told Inman News. Elias worked as an agent and then a training director for five years at Century 21 Redwood Realty before joining NAR in July 2012. She oversees NAR's strategy and best practices around social media in her current position with the trade group. Heather Elias At Century 21 Redwood Realty, Elias will also manage the firm's social media channels, lead social media trainings and help build out the firm's new agent-focused tech website, agentdriventech.com, Berenbaum said. The "lightly branded" site covers real...