Marketing

Wes Anderson-inspired listing video will make you smile

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

After Inman News posted some creative story-based listing videos featuring cuddling and zombies, the marketing firm RUHM tipped us about some of the offbeat property shorts it has produced.

Like the videos we shared yesterday, RUHM weaves stories around listings to engage viewers on a deeper level than your standard mashup of images and panoramas set to classical music.

One of the firm’s works, “The Life Equestrian,” mimics the dry, goofy style of filmmaker Wes Anderson, whose movies include the “The Royal Tenenbaums,” “Rushmore” and “The Life Aquatic.”

This video, featuring a narrator who sounds a whole lot like actor Owen Wilson, is so amusing that we couldn’t resist sharing it. Enjoy.