Marketing

Listing videos that might make you cry — or hit ‘share’

Properties take a back seat to scenes of lovers cuddling, zombie massacre

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Yes, building a story into a listing video is a good idea. But the film still needs to spotlight the physical home, right? Not always, by PlatinumHD PropVid's reckoning. The Australian company has produced a number of shareable listing videos that spend little -- if any -- time showcasing actual houses. Depending on your sensibilities, the results can be anything from tear-jerking to terrifying. Your Browser Does Not Appear To Support iFrames, Please Click Here To View This Video "It's perfect..." isn't about showcasing soaring ceilings and fine finishes. It's about cuddling. (A more traditional video accompanies the Houlihan Lawrence listing on the brokerage's website.) Your Browser Does Not Appear To Support iFrames, Please Click Here To View This Video In a "A Boy and His Dad," a father and son jet ski and powerboat. Like "It's perfect ...," the goal is to capture the lifestyle offered by the listing, which is also marketed with a more traditional video on the Houlih...