Yes, building a story into a listing video is a good idea. But the film still needs to spotlight the physical home, right?

Not always, by PlatinumHD PropVid’s reckoning. The Australian company has produced a number of shareable listing videos that spend little — if any — time showcasing actual houses. Depending on your sensibilities, the results can be anything from tear-jerking to terrifying.

“It’s perfect…” isn’t about showcasing soaring ceilings and fine finishes. It’s about cuddling. (A more traditional video accompanies the Houlihan Lawrence listing on the brokerage’s website.)

In a “A Boy and His Dad,” a father and son jet ski and powerboat. Like “It’s perfect …,” the goal is to capture the lifestyle offered by the listing, which is also marketed with a more traditional video on the Houlihan Lawrence website.

In “Zombie Open Home,” PlatinumHD demonstrates its full range, portraying the gory massacre of zombies exiting an Australian property known as Rumble Castle (brokerage Harcourts M1 also employed this more traditional listing video to market to buyers who are not fans of George Romero).

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription