Brokerage

Franchisor out to increase life expectancy of new agents

Century 21 Canada teaching new agents how to bring in leads

Hoping to keep more new real estate agents in the business long enough to celebrate their second anniversary, Century 21 Canada has rolled out a 31-day, email-driven course that the franchisor says will give them the practical skills they need to bring in more leads faster. All new Century 21 Canada agents will be automatically enrolled in CareerXpress, which consists of more than 300 pages of instruction broken down into 31 lessons that build on each other. An "extremely high percentage" of real estate agents don't last two years in the business, the company said. Experienced Realtors can also benefit from CareerXpress by making sure they're up to date on the latest sales techniques and best practices, the company said. "This program breaks down theory into targeted tasks, giving agents the practical skills they need to confidently go out and bring in more leads faster," said Kevin Stanley, Century 21 Canada's director of knowledge and learning, in a statement. "When the basi...