Century 21 targets sellers on Move’s senior housing portal

Realogy franchisor buying 'premier brand positioning' on

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Century 21 Real Estate is the first real estate brand to sign on as a sponsor of, a search portal for senior living listings and resources owned by operator Move Inc. The Realogy franchisor will receive "premier brand positioning" throughout, and will be the sole sponsor of a quarterly newsletter, "Inside Senior Living," the companies said. The marketing agreement positions sales associates with U.S.-based Century 21 franchisees to help seniors sell their existing homes after they have found a retirement community, apartment or independent living facility on