International

Mandarin ‘listing documentary’ targets Chinese high-rollers

Partners Trust used subtitles and Mandarin dialogue to create short

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Partners Trust produced Mandarin (left) and English (right) versions of a "listing documentary." Jennifer Chan is well-equipped to cater to the high-rolling Chinese buyers who account for a sizable share of purchases in Pasadena, California. The Chinese-American real estate agent at Beverly Hills, California-based Partners Trust has been closing multimillion-dollar deals with Chinese clients for years and is fluent in both Mandarin and Cantonese. As if that didn't give her enough firepower for courting Chinese buyers, Chan recently helped produce what she believes is a first of its kind: a Mandarin-language "listing documentary." The video profiles one of the few modern homes that Pasadena has approved, according to Audie Chamberlain, vice president of marketing at Partners Trust. He said the property's exquisite design has made it a "local landmark." Chamberlain, who oversaw production of the video, calls it a "documentary" because he says it plumbs the p...