Chinese-speaking buyers can now use and a stable of other search portals owned by Leju Holdings Ltd. to search for U.S. homes in Zillow’s inventory, but listing detail pages will be presented only in English.

Under a partnership between Zillow and Leju announced in April, Zillow will “power” searches for U.S. homes conducted on Leju’s platforms, providing access to Zillow’s for-sale and premarket listings at a co-branded site, In addition to, Leju operates mobile apps and local real estate sites that cover 250 Chinese cities.

Leju’s users can search Zillow listings and see their search results in Chinese. But once they click on a property in the search results, they’ll need to know English to digest the information presented on the listing detail pages hosted by Zillow on the co-branded site.

Other than a strip across the top of the page that includes Leju’s branding and links in Chinese back to Leju’s site, the listing detail pages do not differ from how they are typically displayed to visitors of All of the usual elements of a Zillow listing are there, including agent ads, display ads, photos and property information — all in English.

Currently, there are no plans to translate the “co-branded” property detail pages on Zillow into Chinese, Zillow spokeswoman Amanda Woolley said.

Property detail page setup for a Santa Barbara, California, listing on Zillow accessed from

Investment from Chinese buyers represented 24 percent of foreign investment in U.S. real estate in 2014 at $22 billion after nearly doubling from 2013 to 2014, according to the 2014 National Association of Realtors profile of international homebuying activity.

“This co-branded site will make it easy for (Chinese buyers) to not only find the U.S. home of their dreams, but also connect with a local real estate professional who can help make that dream a reality,” said Amy Bohutinsky, Zillow chief marketing officer, in a statement.

“For Chinese buyers who are looking to invest in the U.S. market, we now provide easy access to a comprehensive amount of listings, which will simplify the remote house-hunting experience,” said Geoffrey Yinyu He, Leju Holdings Unlimited’s CEO, in a statement.

With the partnership, Zillow takes its first step into the international market. Other U.S. portals, including Trulia and, and the global franchisors Re/Max, Century 21 Real Estate and Keller Williams Realty, have already been active in the space. and Re/Max launched their international sites in 2011. That same year, Trulia began sharing its listings with the international real estate search site ListGlobally, the same site that syndication platform ListHub — owned by operator Move Inc. — began partnering with in March.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription