Overall, more unique visitors came to real estate sites from desktop computers than from mobile devices in August, but mobile was king among the top sites, according to comScore data.

Of the six most popular networks in August, just Homes.com (No. 4) had more desktop visitors than mobile visitors. Mobile ruled on the other leaders’ sites: Zillow (No. 1), Trulia (No. 2), realtor.com operator Move Inc. (No. 3), Redfin (No. 5) and Apartments.com (No. 6). (See below for how traffic broke down for other sites in the top 15.)

Top 6 real estate networks by Web traffic*, August 2014

Real estate network Total unique visitors in August Desktop unique visitors Mobile unique visitors
All real estate sites 103.4 million 67.6 million 60.0 million
Zillow (Yahoo) network 57.6 million 31.5 million 34.0 million
Trulia (RentPath) network 34.7 million 16.9 million 21.2 million
Move Inc. (realtor.com) network 25.8 million 13.5 million 14.7 million
Homes.com (ForRent.com) network 11.9 million 6.3 million 6.1 million
Redfin 6.9 million 3.3 million 3.9 million
Apartments.com sites 6.6 million 2.8 million 4.1 million

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)

Zillow, Trulia and realtor.com each featured their mobile apps heavily in their national marketing campaigns this year, and it looks like it has paid off, at least as far as traffic is concerned.


Sixty-second version of Zillow’s 2014 national TV spot, “Family Search.”

Top 15 real estate networks by Web traffic*, August 2014

Real estate network Total unique visitors in August Desktop unique visitors Mobile unique visitors
All real estate sites 103.4 million 67.6 million 60.0 million
Zillow (Yahoo) network 57.6 million 31.5 million 34.0 million
Trulia (RentPath) network 34.7 million 16.9 million 21.2 million
Move Inc. network 25.8 million 13.5 million 14.7 million
Homes.com (ForRent.com) network 11.9 million 6.3 million 6.1 million
Redfin 6.9 million 3.3 million 3.9 million
Apartments.com sites 6.6 million 2.8 million 4.1 million
Movoto 5.3 million 2.9 million 2.5 million
MSN Real Estate 5.0 million 4.2 million 0.9 million
Coldwell Banker Real Estate 4.4 million 3.1 million 1.5 million
LoopNet sites 3.5 million 2.6 million 1.0 million
Century 21 Real Estate 3.1 million 1.7 million 1.6 million
U-Haul 2.4 million 1.6 million 0.8 million
NCI Interactive 2.1 million 1.0 million 1.0 million
Re/Max 1.8 million 1.2 million 0.6 million
Apartment List 1.8 million 1.0 million 0.8 million

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)

A shift coming?

Zillow is king of Web traffic now, but that might change after the dust settles if and when Zillow’s proposed acquisition of Trulia and News Corp’s proposed acquisition of Move Inc. go through.

Of the 103.4 million people who checked out a real estate site in August, just under half (47.7 percent) went to zillow.com, according to comScore data.

A little more than a quarter, 29.2 percent, went to trulia.com, with 23.4 percent visiting realtor.com.

Unique visitor traffic* to most popular real estate sites, August 2014

Website August mobile and desktop unique visitors % of total unique visitors to real estate sites in August Percentage point difference July – August
zillow.com 49.3 million 47.7% 0.9%
trulia.com 30.2 million 29.2% -0.9%
realtor.com 24.1 million 23.4% 0.3%

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription