Technology

Top real estate search portals leading with mobile

ComScore: Zillow, Trulia and Move networks seeing mobile visits outnumber traffic from desktops

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Overall, more unique visitors came to real estate sites from desktop computers than from mobile devices in August, but mobile was king among the top sites, according to comScore data.

Of the six most popular networks in August, just Homes.com (No. 4) had more desktop visitors than mobile visitors. Mobile ruled on the other leaders’ sites: Zillow (No. 1), Trulia (No. 2), realtor.com operator Move Inc. (No. 3), Redfin (No. 5) and Apartments.com (No. 6). (See below for how traffic broke down for other sites in the top 15.)

Top 6 real estate networks by Web traffic*, August 2014

Real estate network Total unique visitors in August Desktop unique visitors Mobile unique visitors
All real estate sites 103.4 million 67.6 million 60.0 million
Zillow (Yahoo) network 57.6 million 31.5 million 34.0 million
Trulia (RentPath) network 34.7 million 16.9 million 21.2 million
Move Inc. (realtor.com) network 25.8 million 13.5 million 14.7 million
Homes.com (ForRent.com) network 11.9 million 6.3 million 6.1 million
Redfin 6.9 million 3.3 million 3.9 million
Apartments.com sites 6.6 million 2.8 million 4.1 million

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)

Zillow, Trulia and realtor.com each featured their mobile apps heavily in their national marketing campaigns this year, and it looks like it has paid off, at least as far as traffic is concerned.


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Top 15 real estate networks by Web traffic*, August 2014

Real estate network Total unique visitors in August Desktop unique visitors Mobile unique visitors
All real estate sites 103.4 million 67.6 million 60.0 million
Zillow (Yahoo) network 57.6 million 31.5 million 34.0 million
Trulia (RentPath) network 34.7 million 16.9 million 21.2 million
Move Inc. network 25.8 million 13.5 million 14.7 million
Homes.com (ForRent.com) network 11.9 million 6.3 million 6.1 million
Redfin 6.9 million 3.3 million 3.9 million
Apartments.com sites 6.6 million 2.8 million 4.1 million
Movoto 5.3 million 2.9 million 2.5 million
MSN Real Estate 5.0 million 4.2 million 0.9 million
Coldwell Banker Real Estate 4.4 million 3.1 million 1.5 million
LoopNet sites 3.5 million 2.6 million 1.0 million
Century 21 Real Estate 3.1 million 1.7 million 1.6 million
U-Haul 2.4 million 1.6 million 0.8 million
NCI Interactive 2.1 million 1.0 million 1.0 million
Re/Max 1.8 million 1.2 million 0.6 million
Apartment List 1.8 million 1.0 million 0.8 million

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)

A shift coming?

Zillow is king of Web traffic now, but that might change after the dust settles if and when Zillow’s proposed acquisition of Trulia and News Corp’s proposed acquisition of Move Inc. go through.

Of the 103.4 million people who checked out a real estate site in August, just under half (47.7 percent) went to zillow.com, according to comScore data.

A little more than a quarter, 29.2 percent, went to trulia.com, with 23.4 percent visiting realtor.com.

Unique visitor traffic* to most popular real estate sites, August 2014

Website August mobile and desktop unique visitors % of total unique visitors to real estate sites in August Percentage point difference July – August
zillow.com 49.3 million 47.7% 0.9%
trulia.com 30.2 million 29.2% -0.9%
realtor.com 24.1 million 23.4% 0.3%

Source: comScore *Includes traffic from desktop computers and mobile devices (mobile Web and native apps)