Marketing, design and strategy firm 1000watt has updated an index that seeks to track every company in the real estate tech space, adding about six dozen newcomers.
With the update, the 1000watt Index now includes more than 400 companies in 34 categories including customer relationship management, video, transaction management, and lead generation and management.
The update was part of a relaunch of the company’s website that’s intended to provide more insight into what the company does as a brand and marketing agency. The website now includes an extensive list of past clients and examples of work that the company has performed.
The growth in the index and new categories like “location-based technology” partly reflects the shift in the nature of technology, “but also the fact that the category has seen a ton of growth,” said Brian Boero, a partner at 1000watt.
The 1000watt Index is billed as a “hype-free guide to the world of real estate technology,” and any company providing services is eligible to be listed at no charge. Companies that pay $25 a month appear at the top of each category.