Report shows where real estate brokers splurge — or are stingy — on tech

NAR report no longer tracks websites used to market listings

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A new report from the National Association of Realtors sheds light on what technology real estate brokerages consider the most important to equip their agents with to win clients and provide them with the best service. NAR’s survey-based 2014 Profile of Real Estate Firms found that most brokerages provide or encourage agents to use apps and software that lets them produce comparative market analyses for clients, fill out and sign contracts paperlessly, and manage their contacts. But less than half are providing, or pushing agents to use, transaction management tools, social media or video. Firm provides or encourages agent/broker use of specific software: Source: National Association of Realtors 2014 Profile of Real Estate Firms After property listings, the features firms were most likely to put on their websites were agent or staff profiles, mortgage or other financial calculators, information about the homebuying and selling process, and community information or de...