Technology

Redfin signs second homebuilder to custom listing service

Brokerage will help market 56-home development in Chicago suburbs

Redfin has begun marketing the listings of a Chicago-area homebuilder, the second company to sign on to a custom listing service for builders the brokerage launched last fall. Redfin Builder Services, a listing service offered by Redfin that promises to bring "massive exposure" to homebuilders' listings, has signed Nitti Development, a builder in the northwest Chicago suburbs, according to a Redfin blog post. Redfin said it will work with Nitti to market Berteau Development in Elmhurst, a community that features 56 single-family homes ranging in price from $819,000 to over $1 million. Redfin agent Dave Fidanza will be the community sales manager. Redfin launched builder services in November, signing its first client in Seattle. The service publishes a builder's listings on Redfin.com, offers targeted email marketing and customer relationship management capabilities and provides data-driven market research that builders can use to determine how many homes to build and ho...