Technology

Listing search provider adds school ratings to property pages

RealtyTech: School data makes websites stickier

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Real estate agent and broker websites that offer Internet data exchange listing search powered by RealtyTech's IDX123 platform now display school data on listing detail pages. Homebuyers who visit a listing page powered by RealtyTech's IDX123 search platform will see information on nearby schools collected by GreatSchools, including school ratings, grade levels and proximity to a listing. IDX123 handles listing feeds from MLSs throughout California, as well as Midwest Real Estate Data (MRED), which covers the Chicago metro area. “We strive to add the most desired information to our IDX home search,” said RealtyTech CEO Richard Uzelac in a statement. “Adding this feature to our IDX123 system increases the value offered to our clients, and, ultimately, the new prospective homeowners and their families." The new feature has already increased the amount of time that people are spending on websites powered by its IDX system, Thousand Oaks, California-based RealtyTech...