Marketing

Beware of turkey wattles and business card cliches

'Stuff' Leigh Brown says

Attending the National Association of Realtors’ annual convention in New Orleans, Leigh Brown has been noticing that Realtors’ business cards almost always ask for referrals.

Not only is it highly improbable that Realtors will get a referral from a stranger, but they always seem to word the request exactly the same way, Brown complains. If Realtors want to be more authentic, they need to reconsider whether their business cards should say the exact same thing, she says.

Brown — broker-owner of Leigh Brown and Associates with Re/Max Executive Realty — also offers a simple trick to hide “turkey wattles” when shooting video, which she herself employs. Watch the video to see exactly what she means!