Real estate digital media and technology company RealBiz Media Group Inc. has signed joint marketing agreements with two new partners — Properties Online Inc. and Harmon Media Group — that will not only put RealBiz’s video creation engine to work creating videos from listing data, but help the company promote its consumer portal, NestBuilder.com, and new mobile app for agents, ezflix.
Harmon Media Group
Harmon Media Group publishes the local real estate print and eMagazine, Harmon Homes, and operates Web properties including the real estate search portal HarmonHomes.com.
RealBiz said it will convert more than 2 million HarmonHomes.com real estate listings into video that for use by HarmonHomes.com’s network of 25,000 agents, brokers and real estate affiliates.
The agreement allows agents and brokers in the HarmonHomes.com network to post those 2 million listings and additional “exclusive listings” to RealBiz’s consumer portal, Nestbuilder.com. RealBiz said the agreement will make Nestbuilder.com one of the largest and most comprehensive real estate video portals in the world.
The agreement also calls for HarmonHomes.com to help raise Nestbuilder.com’s visibility in local markets, and connect it with more than 60,000 roofers, landscapers, painters, plumbers, electricians and other service professionals who market themselves on HarmonHomes.com and in local Harmon Homes print and eMagazines.
Properties Online builds single-property websites to help real estate brokers and agents market their sellers’ properties. The company says its Web-based software products, including ListingDomains.com, ListingsUnlimited.com, RealEstateSites.com, Virtuets.com, PressRE.com and AreaTour.com, are used by more than 100,000 real estate professionals.
RealBiz said it will use its video creation engine to power listing videos created from MLS data that will be incorporated into more than 60,000 single-property websites created by Properties Online.
In addition, Properties Online “has agreed to integrate multiple facets” of the company with RealBiz, including RealBiz’s new app for agents, ezflix.
The ezflix app — released in beta test mode this month by RealBiz subsidiary ezflix LLC — allows real estate agents to access their listings on a mobile device and add live video, still photos and custom voice-overs.
Properties Online clients will also have the ability to syndicate their listings and newly created content videos to NestBuilders.com, which RealBiz says attracts more than 100,000 visitors per month.
The partnerships were created with the intention to engender an “ecosystem” for agents to create a better online and mobile experience for buyers using video technology with personality, ezflix General Manager Dan Skoglund said.
The ezflix app
The ezflix software, soon to be available on Android and iPhone, lets agents and brokers take a break from the static photo slideshows with music playing in the background, Skoglund said.
“You can give a tour of the neighborhood, talk about churches and schools,” he said. “You personalize listings to the community, and yourself.”
Complementing the app, the ezflix website will feature tutorials and blog posts teaching agents how to best use the app. Ideas range from creating a video walk-through of a listing to voicing over a description of the neighborhood’s parks.
The app became available to Android users by invitation-only on Nov. 7. Interested agents and brokers can sign up for an invitation on ezflix’s website. Skoglund said his team is looking for feedback to improve the user’s experience before its wide release. It’s slated to be available in the Apple store in late November.
Although the app is free to download, ezflix may charge for some premium features once users have a feel for how it works.