Technology

A first glimpse at how News Corp. will expand realtor.com’s reach

Search portal now tied to several prominent publications

Media giant News Corp., which just closed its acquisition of realtor.com operator Move Inc. last week, is already tying the home search portal to several of its publications. The Wall Street Journal now features a widget in the right column of its online real estate section showcasing content from realtor.com's "Advice" section. In addition, realtor.com now has content from The Wall Street Journal and two other News Corp. publications, MarketWatch and the New York Post, interspersed in its "News" and "Advice" sections. https://twitter.com/realtordotcom/status/535101514470002690 The content integration, which was in place Monday, could mark the dawn of realtor.com's challenge to Zillow's Web share dominance as it begins to access the resources of News Corp. and its U.S. audience of millions. Zillow has slowly grown its Web market share over Trulia and realtor.com over the last two years thanks, in part, to two national consumer marketing campaigns and partners...