Technology

CRM and lead consolidation tool ‘play nice’ together

Tribus partners with Move's FiveStreet to pull in leads from Zillow, Trulia, realtor.com

Real estate agents get leads from ever more places online. Keeping track of those leads is not always easy. Real estate tech firm Tribus has come up with one way to tackle this problem: The firm has integrated its customer relationship management system with FiveStreet, a tool that consolidates leads from Zillow, Trulia, realtor.com and others. Chicago-based Tribus has more than 7,500 brokerage and agent clients in 33 states and Canada, the company said. Agents who use its CRM and sign up for a FiveStreet account can now have FiveStreet decipher and pull prospective clients' contact information from their lead emails and have it flow automatically into the Tribus CRM where it can be tagged, routed to specific agents or teams, and become a part of the agent's workflow and email drip campaigns. "Our policy has long been to connect our platform to any other vendor or service that has the same goal in mind of providing agents with streamlined software. We don’t believe Realtors...