Douglas Elliman pushes into another luxury market

NYC heavyweight snaps up Aspen, Colorado, brokerage Joshua & Co.

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Continuing an aggressive push into luxury markets outside of its New York City base, Douglas Elliman Real Estate has skied into the Aspen, Colorado, market by snapping up Joshua & Co., a brokerage with four offices and 40 agents in the resort area. Douglas Elliman claims to be the largest brokerage in the New York City metropolitan area, with more than 75 offices and 5,000 agents in New York City, Long Island, the Hamptons, and Westchester and Putnam counties. Earlier this year, Elliman touched down in Beverly Hills, California, and Greenwich, Connecticut, and stretched out its footprint in South Florida. In a bid to court international buyers, the brokerage also began jointly marketing U.S. luxury listings to wealthy buyers around the world under a “global brand alliance" with Knight Frank Residential, which Douglas Elliman characterized as the largest independent brokerage in the United Kingdom. The goal seems to be to cover the whole network of housing mar...