New York Times baking editorial content into real estate search

Videos and articles will help homebuyers get to know neigborhoods

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The New York Times will integrate editorial content including neighborhood videos and written pieces into its real estate search platform to help homebuyers get a better sense of what it might be like to live in different areas of the city. To build up its video library for the new initiative, the newspaper has launched a neighborhood video series, “Block by Block,” that will profile enclaves in its core coverage area, starting with the five boroughs of New York City. The paper's editorial team will produce one new video a month, each paired with an article. The first installment, featuring Brooklyn's Bedford-Stuyvesant neighborhood, is close to five minutes long. Screen shot of the first video in The New York Times' "Block by Block" series, featuring the Bedford-Stuyvesant neighborhood in New York City's Brooklyn borough. The videos are an extension of the neighborhood-centric storytelling the paper already does in its weekly “Living In” column, said Vivian To...