Trulia, AddressReport spotlighting local amenities with Yelp integration

Free API is yet another tool portals and brokerages can use to enhance their websites

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Trulia and AddressReport are taking Yelp up on its offer of a free application programming interface (API) that serves up data on restaurants, bars, grocery stores, boutiques, massage therapists and other businesses in Yelp’s database.

Integration with Yelp provides house hunters using Trulia and AddressReport with neighborhood insights, allowing them to access ratings, reviews, and information on nearby businesses and services.

Yelp’s API adds to the growing number of neighborhood information tools that portals and brokerages can use to enhance their search platforms.

Startups like StreetAdvisor, NeighborhoodScout and Walk Score supply neighborhood info ranging from neighborhood reviews to demographic stats and commute information.

Trulia integrates Yelp data in both its website and mobile app. In the desktop version of its site, for example, Trulia highlights the location of businesses with Yelp profiles when users select a business category under the “amenities” tab from in the site’s map view.

Trulia integrates Yelp data into the map view of its real estate search results page.

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Trulia users can filter the Yelp profiles in eight categories including restaurants, grocery stores, nightlife, cafes, shopping, and arts and entertainment.

On AddressReport, which serves up information on specific addresses, users see Yelp information displayed under the “Life” tab. The site presents photos and reviews of businesses and services near the address in seven categories.

Yelp says that over 100,000 developers have registered to use its free API.