Marketing

Smart marketing materials update themselves

Coldwell Banker franchisee upgrades to Imprev's automated marketing system

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Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall's franchise-wide deal, all Coldwell Banker affiliates have access to Imprev's suite of marketing items, including digital fliers, websites and videos. But San Diego County-based Coldwell Banker West's decision to upgrade gives its 350 agents the ability to automate some of the Imprev platform's capabilities. For example, Coldwell Banker West agents can set up one of their listings with a digital flier or single-property website and know that it will be automatically updated if there's a price change or content is added to the property's description. Coldwell Banker West General Manager Cory Shepard “We know that the best leads come from our agent’s sphere of influence and direct marketing efforts, and with our new automated marketing system we are c...