Marketing

New Coldwell Banker eMarketing platform lets agents create content on the go

Imprev-powered platform runs on tablets, integrates with LeadRouter and Xpressdocs

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Imprev Inc. will power Coldwell Banker Real Estate’s new eMarketing platform, enabling agents to create and distribute marketing material on the go using an iPad or tablet device.

Coldwell Banker eMarketing integrates with LeadRouter, the Realogy franchisor’s lead routing system, allowing agents to respond quickly to prospects and maintain relationships with past, present and future clients, the companies said.

The eMarketing platform also integrates with Xpressdocs, the Coldwell Banker preferred vendor for commercial printing. The platform is part of the new Coldwell Banker 360 suite of products that help brokers and agents engage with consumers via the Web, email and social media.

The Coldwell Banker franchise network includes more than 84,000 independent sales associates affiliated with more than 3,100 offices in 48 countries and territories. Bellevue, Washington-based Imprev claims to beĀ  the largest provider of private-label marketing solutions to the real estate industry.