Technology

Tool tracks listing performance on more than 70 international sites

Talks underway with Zillow and Trulia to implement ListTrac

Agents and brokers who advertise their listings through global syndicator Previsite are now tracking listing performance on more than 70 portals worldwide through a partnership with real estate software development firm ListTrac. Fourteen multiple listing services representing 210,000 agents have signed up for ListTrac's free listing monitoring tool, which measures how many views and leads a listing receives from MLS public-facing sites and Internet data exchange (IDX) websites. ListTrac is in talks with Zillow and Trulia to discuss implementing ListTrac's monitoring code on their sites, said ListTrac CEO Trent Gardner. He said the two portals are getting many requests from MLSs and brokers to implement the code. "The portals have reviewed our implementation and, I believe, have been hesitant to give us their data directly. We’ve been working very hard to make them feel comfortable that we’ll only share their data on a broker/agent level and not in the aggregate," Gardner sa...