Technology

Keller Williams re-ups with dotloop for 5 more years

Franchisor's agents have used platform to process 30 million documents

Dotloop will continue to power the transaction management component of Keller Williams Realty all-in-one tech platform for five more years, extending the firm’s partnership into 2021.

Dotloop has been a Keller Williams partner since 2009, and was on board in 2011 as the franchisor rolled out its “eEdge” platform, which integrates lead management, contact management, marketing and transaction management into one tech platform all of its agents pay to use.

When the five-year agreement in place ends next year, the new one kicks in.

“The speed with which dotloop has moved from early pioneer in real estate to a market standard is a testament to its keen focus on product innovation, business growth and customer experience,” said Cary Sylvester, Keller Williams’ vice president of technology, innovation and communication, in a statement.

In September, Keller Williams upgraded to dotloop’s broker-focused platform, DASHBOARD+, which provides customizable workflows, flexible review processes and in-product branding. Dotloop claims agents using dotloop and DASHBOARD+ close  transactions up to three times faster.

Keller Williams associates also have access to dotloop’s recently introduced Trusted Service Providers tools, allowing them to streamline referrals to preferred lenders and title insurers. The companies said they are also working on specialized functionality to increase collaboration and productivity across teams.

6 ways empowered agents embrace disruption to drive success
Using technology to generate leads and win listings READ MORE

Since partnering with dotloop nearly six years ago, Kellers Williams associates have created more than 3.5 million “loops” to process 30 million documents paperlessly.